Great Southern Treasures Bloom Festival

Annual Spring Festival: September 21 – October 20 2024

As the Great Southern Treasures’ signature annual event, the Bloom Festival provides an opportunity for communities to work together and celebrate ‘everything that blooms’ in the region. Highlighting the character of rural WA, the Festival delivers vibrant experiences for a mix of visitors from around the nation enjoying what our passionate communities have to offer.

Each year, passionate people from rural and regional townships across eight shires collaborate on a festival like no other, ensuring a trip to the Great Southern takes pride of place on the Australian travel calendar each spring. Events and activities include arts, crafts, displays, exhibitions, fauna and flora-themed activities, creative workshops, food events, markets, Noongar cultural events, open gardens, wine and dine events, family fun days, movie nights, live music, heritage trails, guided flower walks, tours and hikes including through the Stirling and Porongurup Ranges.

The Festival spans the entire Great Southern Treasures region, from Kojonup, out to Pingrup, down to Bremer Bay on the coast, across to the Porongurup and Frankland River, taking in major centres such as Katanning, the Stirling Range and Fitzgerald River National Parks and everything in between.

Make sure you put this wildflower wonder on your itinerary to explore all the blooming best of the Great Southern Treasures in Western Australia!

For information on holding an event in the Bloom Festival click here. For information about how you can become a sponsor of the Bloom Festival, or to advertise your business or community group in the event program book, see here or contact Great Southern Treasures via email.

Who can hold an event in the Bloom Festival?

Venues, individuals, community groups, businesses, organisations and individuals throughout the Great Southern region are invited to be part of the festival by hosting events to be held within the Great Southern. Click here to find out more.

What type of events can be included?

Events include, but are not limited to:

Arts & crafts
Displays & exhibitions
Music
Dance
Fauna & floral themed activities
Food & wine events
Guided tours
Heritage & cultural events

Land care
Markets
Noongar culture
Open gardens
Organics
Trails
Workshops

Events can be held over an hour, day, weekend, week, or the full duration of the Festival.

How much does it cost to have an event included in the Festival?

In the Great Southern Treasures

Single Free Event: $50

Multiple Free Events: $100 (total fee)

Single Paid Event: $100

Multiple Paid Events: $150 (total fee)

Public Liability Insurance: $125 (if required)

Outside Great Southern Treasures

Single Free Event: $100

Multiple Free Events: $150 (total fee)

Single Paid Event: $150

Multiple Paid Events: $200 (total fee)

What does the fee include?

Fee contributes to marketing & advertising campaigns and resources for each event such as:

Access to ticketing platform, created for you
Basic event planning guideline documents, including budget template
Option of one-on-one meetings with the Event Coordinator as agreed upon
Cooperative marketing where applicable
Event support via phone/email
Extensive marketing of your event as part of the festival, which will include a printed program (4000 copies printed) distributed across Western Australia, radio advertising, digital marketing,
Your event listed on the Great Southern Treasures website, plus many more local sites. (exposure and promotion for your business)
Inclusion in media stories as the outlet chooses
TV advertising as part of the festival as appropriate
EDM’s sent out by GST and Australia’s South West (ASW)
Paid and organic Facebook and Instagram posts by GST & ASW (combined total of over 140k followers)

My event is outside of the Great Southern Treasures, can it still be included in the Bloom event program?

Neighbouring Shires of the Great Southern Treasures may participate in the Bloom Festival if a few requirements are met.

There are also advertising options available for both the website and program booklet. To find out more, visit this link.

The 2023 Great Southern Treasures Bloom Festival was presented by WCP Civil and supported by the State Government through Tourism Western Australia, Royalties for Regions & the below partners.