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Bloom Festival

Presented by WCP Civil

Annual Spring Festival: September 21 – October 20 2024

As the Great Southern Treasures’ signature annual event, the Bloom Festival provides an opportunity for communities to work together and celebrate ‘everything that blooms’ in the region.  Highlighting the character of rural WA, the Festival delivers vibrant experiences for a mix of visitors from around the nation enjoying what our passionate communities have to offer.

Each year, passionate people from rural and regional townships across eight shires collaborate on a festival like no other, ensuring a trip to the Great Southern takes pride of place on the Australian travel calendar each spring.  Events and activities include arts, crafts, displays, exhibitions, fauna and flora-themed activities, creative workshops, food events, markets, Noongar cultural events, open gardens, wine and dine events, family fun days, movie nights, live music, heritage trails, guided flower walks, tours and hikes including through the Stirling and Porongurup Ranges.

The Festival spans the entire Great Southern Treasures region, from Kojonup, out to Pingrup, down to Bremer Bay on the coast, across to the Porongurup and Frankland River, taking in major centres such as Katanning, the Stirling Range and Fitzgerald River National Parks and everything in between.

Make sure you put this wildflower wonder on your itinerary to explore all the blooming best of the Great Southern Treasures in Western Australia! The official Event Program will be released in August.

More Details

  • Event registrations for the 2024 Bloom Festival Program have now closed, however, if you wish to host an event which will be shared in our online promotions, please email us. 
  • The FREE Official Launch Event will be hosted in Broomehill on Sunday September 22.
  • For Sponsorship and Advertising opportunities, click here or email us.
  • Questions? We’re here to answer them. Simply drop us an email.

The 2024 Great Southern Treasures Bloom Festival is presented by WCP Civil and supported by the State Government through Tourism Western Australia, Royalties for Regions & the below partners.

Road Safety Commission Message

We want everyone who is hosting a Bloom Festival event, and attending one, to arrive at their destinations, and depart safely. It’s why we’re encouraging you to “stop and smell the wildflowers” during Spring, when you are in the Great Southern Treasures region.

Thank you to our Bloom Festival Gold Sponsor Road Safety Commission Western Australia for helping us spread this road safety message.

Who can hold an event in the Bloom Festival?

Venues, individuals, community groups, businesses, organisations and individuals throughout the Great Southern region are invited to be part of the festival by hosting events to be held within the Great Southern. Event registrations for the 2024 Bloom Festival Program have now closed, however, if you wish to host an event which will be shared in our online promotions, please email [email protected]

What type of events can be included?

Events include, but are not limited to:

  • Arts & crafts
  • Displays & exhibitions
  • Music
  • Dance
  • Fauna & floral themed activities
  • Food & wine events
  • Guided tours
  • Heritage & cultural events
  • Land care
  • Markets
  • Noongar culture
  • Open gardens
  • Organics
  • Trails
  • Workshops

Events can be held over an hour, day, weekend, week, or the full duration of the Festival.

How much does it cost to have an event included in the Festival?

In the Great Southern Treasures

Single Free Event: $50

Multiple Free Events: $100 (total fee)

Single Paid Event: $100

Multiple Paid Events: $150 (total fee)

Public Liability Insurance: $125 (if required)

Outside Great Southern Treasures

Single Free Event: $100

Multiple Free Events: $150 (total fee)

Single Paid Event: $150

Multiple Paid Events: $200 (total fee)

What does the fee include?

Fee contributes to marketing & advertising campaigns and resources for each event such as: 

  • Access to ticketing platform, created for you
  • Basic event planning guideline documents, including budget template
  • Option of one-on-one meetings with the Event Coordinator as agreed upon 
  • Cooperative marketing where applicable 
  • Event support via phone/email
  • Extensive marketing of your event as part of the festival, which will include a printed program (4000 copies printed) distributed across Western Australia, radio advertising, digital marketing,
  • Your event listed on the Great Southern Treasures website, plus many more local sites. (exposure and promotion for your business)
  • Inclusion in media stories as the outlet chooses
  • TV advertising as part of the festival as appropriate
  • EDM’s sent out by GST and Australia’s South West (ASW)
  • Paid and organic Facebook and Instagram posts by GST & ASW (combined total of over 140k followers)

My event is outside of the Great Southern Treasures, can it still be included in the Bloom event program? 

Neighbouring Shires of the Great Southern Treasures may participate in the Bloom Festival if a few requirements are met.

There are also advertising options available for both the website and program booklet. To find out more, visit this link.