Bloom Festival

As the Great Southern’s signature wildflower event, the Bloom Festival provides an opportunity for communities to work together and celebrate ‘everything that blooms’ throughout the region.  Highlighting the character of rural WA, the Festival delivers vibrant experiences for a mix of visitors from around the nation to enjoy what our passionate communities have to offer during Spring.

Events and activities include arts, crafts, displays, exhibitions, fauna and flora-themed activities, creative workshops, food events, markets, Noongar cultural events, open gardens, wine and dine events, family fun days, movie nights, live music, heritage trails, guided flower walks, tours and hikes including through the Stirling and Porongurup Ranges.

The Festival spans the entire Great Southern region, from Kojonup, out to Pingrup, down to Bremer Bay on the coast, across to the Porongurups and Frankland River, taking in major centres such as Katanning, Kojonup, Denmark, Albany, the Stirling Range and Fitzgerald River National Parks and everything in between.

Questions? We’re here to answer them. Simply drop us an email.

Thank You 2026 Sponsors

2025 Bloom Festival Event Program

Read the program above via Issuu
or
Download the 2025 Event Program PDF.

2026 Events Launching soon

Road Safety Commission Message

We want everyone who is hosting a Bloom Festival event, and attending one, to arrive at their destinations, and depart safely. It’s why we’re encouraging you to “stop and smell the wildflowers” during Spring, when you are in the Great Southern Region.

Thank you to our Bloom Festival Gold Sponsor Road Safety Commission Western Australia for helping us spread this road safety message.

Who can hold an event in the Bloom Festival?

Venues, individuals, community groups, businesses, organisations and individuals throughout the Great Southern region are invited to be part of the festival by hosting events to be held within the Great Southern.

What type of events can be included?

Events include, but are not limited to:

  • Arts & crafts
  • Displays & exhibitions
  • Music
  • Dance
  • Fauna & floral themed activities
  • Food & wine events
  • Guided tours
  • Heritage & cultural events
  • Land care
  • Markets
  • Noongar culture
  • Open gardens
  • Organics
  • Trails
  • Workshops

Events can be held over an hour, day, weekend, week, or the full duration of the Festival.

How much does it cost to have an event included in the Festival?

In the Great Southern Treasures

Single Free Event: $50

Multiple Free Events: $100 (total fee)

Single Paid Event: $100

Multiple Paid Events: $150 (total fee)

 

Outside Great Southern Treasures

Single Free Event: $100

Multiple Free Events: $150 (total fee)

Single Paid Event: $150

Multiple Paid Events: $200 (total fee)

What does the fee include?

Fee contributes to marketing & advertising campaigns and resources for each event such as: 

  • Access to ticketing platform, created for you
  • Basic event planning guideline documents, including budget template
  • Option of one-on-one meetings with the Event Coordinator as agreed upon 
  • Cooperative marketing where applicable 
  • Event support via phone/email
  • Extensive marketing of your event as part of the festival, which will include a printed program (4000 copies printed) distributed across Western Australia, radio advertising, digital marketing,
  • Your event listed on the Great Southern Treasures website, plus many more local sites. (exposure and promotion for your business)
  • Inclusion in media stories as the outlet chooses
  • TV advertising as part of the festival as appropriate
  • EDM’s sent out by GST and Australia’s South West (ASW)
  • Paid and organic Facebook and Instagram posts by GST & ASW (combined total of over 140k followers)

My event is outside of the Great Southern Treasures, can it still be included in the Bloom event program? 

Neighbouring Shires of the Great Southern Treasures may participate in the Bloom Festival if a few requirements are met.

There are also advertising options available for both the website and program booklet. To find out more, please email marketing@greatsoutherntreasures.com.au

Thank You 2026 Sponsors

As we welcome you to explore the Great Southern Treasures, we acknowledge the Traditional Owners of this land — the Kaneang, Goreng, Wudjari, Wilman and Menang peoples of the Noongar Nation.

We pay our respects to their ancestors and Elders past, present and emerging, honouring their enduring connection to and care for, Boodja.

For over 50,000 years the stories, knowledge, and culture of the Noongar people has continued to shape this region. We invite all visitors to tread with respect, curiosity, and appreciation for this ancient land and culture, contributing to its preservation for future generations.