The Great Southern Treasures is a Local Tourism Organisation representing eight shires in Western Australia’s Upper Great Southern region. Established in 2004, the organisation proudly works in partnership with Australia’s South West to promote this unique and diverse part of the state as a must-visit destination for travellers seeking authentic regional experiences.
Our member shires include Broomehill-Tambellup, Cranbrook, Gnowangerup, Jerramungup, Katanning, Kent, Kojonup and Woodanilling. Together, these communities form the heart of Great Southern Treasures; a region shaped by its rich Aboriginal and settler history, strong agricultural roots, spectacular natural landscapes and welcoming country hospitality.
For generations, this land has been home to the Kaneang, Goreng, Wudjari, Wilman and Menang peoples of the Noongar Nation, whose connection to country stretches back over 20,000 years. Their enduring cultural presence is an integral part of the region’s identity and story.
European settlement began in the early 1800s, with pastoralists and shepherds drawn by the area’s freshwater springs, productive soils and vast open spaces. As the railway arrived and agricultural industries flourished, towns along the Perth-Albany route quickly developed into vibrant rural centres, many of which still proudly showcase their heritage through grand old homesteads, historic buildings, community halls and local museums.
Today, the Great Southern Treasures region is known for its thriving agricultural economy, with broadacre cropping, livestock farming, wool production, viticulture and horticulture at its core, alongside award-winning wineries, scenic national parks, and a growing range of tourism experiences and events.
Visitors are invited to explore wildflower-filled bushlands, hike rugged mountain ranges, discover local produce at roadside stalls and farmers markets, and immerse themselves in the unique culture and community that define these country towns.
If you’re travelling with family, looking for outdoor adventure, or simply chasing a quiet weekend escape, the Great Southern Treasures offers something truly special. With plenty of welcoming caravan parks, free camping spots, and RV-friendly towns, it’s the perfect region to hit the open road and take a relaxing lap of the countryside.
And of course, you can’t miss Bob the Blue Tongue Lizard, our friendly regional mascot, who symbolises the delightful surprises and charm that await in every part of the Great Southern Treasures. He aims to inspire people to seek out and discover more of what this area and its communities have to offer. With his mouth open wide and his blue tongue proudly on display, he evokes the sense of excitement and surprise one feels upon the (often accidental) discovery of one of these lovable local lizards!
As a Local Tourism Organisation delivered by Australia’s South West, Great Southern Treasures works collaboratively with local governments, businesses, and community groups to share this region with the world, supporting sustainable tourism growth while preserving the character and stories that make this place unforgettable.
