Bloom Festival Event Holder Information

Thank you for your interest in holding an event during the 2023 Great Southern Treasures Bloom Festival presented by WCP Civil!

The Bloom Festival celebrates the renewal of spring throughout the Great Southern Treasures (GST) region, focusing on the wildflower tapestries and town cultures that make up this amazingly diverse region. 

With a whole month of activities spanning across 9 shires, the festival encompasses more than 40 events & displays making a trip to the Great Southern Treasures a must do this spring. So, let’s encourage our visitors to enjoy what nature & our passionate communities have to offer! 

Events of the festival are to include (but not limited to) arts, crafts, displays, exhibitions, fauna & flora-themed activities, food events, guided tours & hikes, heritage trails, markets, Noongar culture events, open gardens, wine & dine events, creative workshops and more.  

We would love to have your event included, please click on the below button to complete the EOI (Expressions of Interest) form and our team will be in touch with next steps.

*** If you would like some assistance completing the form or have any questions, please email us on bloom@greatsoutherntreasures.com.au  and we will be in touch shortly.



Community Information Sessions

What does it mean to be a part of the Bloom Festival?

Considered holding an event in the Bloom Festival, but aren’t sure what’s involved or whether you could run your event the way you want?

Would you like some additional support, advice or direction about holding an event?

Would you like to brainstorm with the community or an events professional?

How do you benefit from having an event included in the Festival?

Come along to a Community Info Session in May to hear all the details, have your questions answered, hear from other new and returning event holders – no obligations.

These sessions have now been completed. 



Important Dates 

2 June 2023 – Event holders expression of interest (EOI) form cut-off 

7 August 2023 – Program booklet released and distributed throughout the state’s Visitor Centres, general public & uploaded to websites.

23 September 2023 – Opening of 2023 WCP Civil Bloom Festival 

October 2023 – Finale of 2023 WCP Civil Bloom Festival 



How do I register my event?

Please complete the attached Expression of Interest (EOI) form below by the 2nd June 2023. Any EOI’s lodged after this date will be considered, however may not meet the program booklet deadline. 

Who can hold an event?  

Venues, individuals, community groups, businesses, organisations and individuals are invited to be part of the festival by hosting events to be held within the Great Southern Treasures region. 

What type of events can be included? 

Include, but not limited to: Arts, crafts, displays, entertainment, music, dance, exhibitions, fauna & floral themed activities, food & wine events, guided tours, heritage, land care, markets, Noongar culture, open gardens, organics, trails, and workshops.

If your event type is not listed here – we still want to hear from you, so please complete the form or email us with the details of your event.  We try to include everyone and anything (within reason) 

Events can be held over an hour, day, weekend, week, or the full duration. 

How much does it cost to have an event included in the Festival?

Single Free Event: $50

Multiple Free Events: $100 (total fee)

Single Paid Event: $100

Multiple Paid Events: $150 (total fee)

Public Liability Insurance $125 (if required)

What does the above fee include?

Fee contributes to marketing & advertising campaigns and resources such as: 

  • Access to ticketing platform, we will create your event for you
  • Simple event planning guideline documents, including budget template. 
  • Option of one-on-one meetings with the Event Coordinator as mutually agreed 
  • Cooperative marketing where applicable 
  • Event support via phone / email
  • Extensive marketing of your event as part of the festival, which will include a printed program (4000 copies printed), radio advertising, digital marketing, plus more.

What is included in a Discount Package? 

Opportunity for event holders to cross promote their events with others in the festival as a package or multi-buy ticket option, to encourage attendees to see and experience more of our region during their visit.

This means offering a small discount of an agreed amount when a set number of event tickets are purchased. This is to be discussed and agreed with you before finalising.

Does my event date need to fall within the official Bloom Festival dates? 

We encourage events to be within the Bloom dates, however, if yours does not, please get in touch with our team for a chat. We endeavour to include everyone.

What towns are in the Great Southern Treasures region? 

Bremer Bay, Borden, Woodanilling, Tenterden, Tambellup, Rocky Gully, Porongurup, Pingrup, Ongerup, Nyabing, Narrikup, Muradup, Mount Barker, Kojonup, Kendenup, Katanning, Gnowangerup, Frankland River, Cranbrook, Broomehill, Jerramungup, Gairdner, Kent, Tenterden, Beaufort River. 

My event is outside of the Great Southern Treasures, can it still be included in the Bloom event program? 

Neighbouring shires of the Great Southern Treasures may participate in the Bloom Festival if a few requirements are met. There are also advertising options available for both the website and program booklet, find information here: Bloom Festival 2023 Info Presentation

What marketing and promotions are included?

Expected estimated attendance is approx. 10,000 visitors to the region.  Discover the abundance and diversity of flora and the communities in the Great Southern Treasures. The South-west of WA has been named one of the world’s global diversity hotspots with 8000 species across the region (in contrast, the UK has only 1500 plant species), half of which are found nowhere else on earth!   

  • Tourism marketing promotion opportunities consisting of accommodation, visitation, and events.
  • Inclusion in overall advertising campaign promotion via radio, online, magazines, press, outdoor, posters & competitions. 
  • Your event with photo in the printed event program & on the website and ticketing platform.
  • Targeted marketing encouraging people to spend multiple days visiting multiple events across the region 
  • EDM’s sent out by GST and Australia’s South West (ASW). 
  • Paid and organic Facebook and Instagram posts by GST & ASW (combined total of over 140k followers)





Explore the towns that lie within the Great Southern region, and discover the diverse attractions that make these places so special.

Tambellup Gnowangerup Nyabing Pingrup Ongerup Borden Bluff Knoll Tenterden Cranbrook Frankland River Rocky Gully Muradup Kojonup Woodanilling Katanning Broomehill Cheynes Beach Jerramungup Boxwood Hill Bremer Bay Fitzgerald River Gairdner Jacup Needilup